Esurance is an American based insurance company focusing on its services like providing the customers auto, home etc and readies insurances for them via online and by phone. Esurance was founded in 1999 and was known to be one of the very first companies to provide insurance service online. This strategy adopted by Esurance bought in a new trend amidst the practice of discussing insurances after meeting individuals personally. The folks America holding company acquired Esurance on 2000. By 2004 Esurance started to offer multicast discount packages to couples of same sex. The company again appeared in the noted list for providing such an offer for the very first time.
In May 2011, amidst the rocketing performances showcased by Esurance, Allstate announced that is going to buy Esurance. At that time too Esurance was selling its stake in 30 states. Esurance launched its very first campaign on televisions after five years of its launch. As a part of their marketing strategy, Esurance marketed themselves effectively in a huge scale using sports as their main sector. They have sponsored a lot of very much renowned sports events such as US Open tennis tournament, golden state warriors, The san francisco Giants etc. In all these marketing moves, the company casts itself as one of the most environmentally friendly firm.
Products and Services :-
Esurance offers the following services to its customers-
- Auto Insurance
- Home Insurance
- Motorcycle Insurance
- Renters Insurance
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